“It takes money to make money.” That’s an inarguable fact about life as a business leader or an entrepreneur. Money isn’t merely needed when building a business, it’s needed for growing, sustaining and promoting a business. However, there are countless marketing tactics for business owners with limited budgets. Whether utilizing social media sites such as LinkedIn or online contests, there are multiple ways to promote a business.
Create Instruction Videos
Creating videos that capitalize on personal expertise can be a useful and low-cost way to draw attention toward your business and your brand. Also, the creation of professional YouTube videos can be done without breaking the bank.
Publish Great Content
Developing insightful content that’s powerful and informative can be a great way to showcase incredible information and develop an audience. Creating top 10 lists, “best practices for your industry,” and other useful tools can be one of the best ways to beckon a following.
Get Savvy with Social Media
Take to Twitter, Facebook, Google+, About.me and Pinterest to engage with industry professionals and businesses. While social media may seem like it’s a place mainly used by the young and self-serving, it’s actually a great place to network, thrive, learn and participate. LinkedIn is a great professional network, which is frequently under-utilized.
Cultivate a Customer Referral Program
Compensate your existing customers or followers with a free product or service, and offer an additional gift for referring new customers. Word-of-mouth is a powerful, valuable and inexpensive tool, which can be used to attract innumerable individuals.
Collaborate with industry leaders to develop special events, projects, webinars, or promotional giveaways. These sort of partnerships stand as a great way to access new audiences. It’s mutually beneficial!
These are just a few examples of the many ways you can successfully market a business idea, product or service.
Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.