In a previous blog, I’ve discussed why social media is important for entrepreneurs, so now I’d like to discuss how you can actually use social media to your advantage as an entrepreneur. Social media allows you to compete with much larger companies when you’re first launching your business, because you can connect with consumers through social media platforms and get the word out about your brand, with minimal cost. You won’t have to spend a fortune on marketing and advertising and can instead use that money to better your product or service. Follow these tips for the most effective ways to use social media to help your business.
Create a support system
One of the greatest parts of social media is that it allows you to connect with other people no matter where they live. You’ll be able to find other entrepreneurs and people in your industry that you can begin cultivating relationships with. They might just be starting out like you or maybe they have a lot more experience. Regardless, it’s important to build a support system of people you can learn from, bounce ideas off of, and get advice from. Look for groups to join on social media where people discuss the basics of entrepreneurship and your industry. These groups instantly connect you to many like-minded people.
Connect with your target audience
A huge part of marketing is identifying your target audience and then working to attract their attention. How you get their attention depends on the demographics of your target audience. Luckily, plenty of research has been done on the demographics of social media sites and when are the best times to post on different platforms. Learn who your audience is and what accounts they use and you’ll save yourself a lot of trouble as you begin your social media marketing.
Interact with followers
Consumers love interacting with brands on social media. It makes them feel that the company actually values its customers and listens to their input. Reply to comments your followers make and consider holding a Q&A session or hosting a giveaway. Getting your followers involved on social media makes you and your business seem more familiar and creates interest in your product.
Push your brand
Social media is vital to establishing your brand, whether it’s your personal or professional one. Carefully think about the image you want to convey and craft it. Keep your brand succinct so your followers have consistency. The more familiar your brand becomes and the more often consumers see it, the more likely they are to patronize your business.
Feature new products and services
When you’re releasing a new product or service, use social media to create buzz about it. Post pictures and short blurbs in order to get people interested. Consider creating a short video explaining what’s great about your new service or showing what the new product does. It’s much cheaper than traditional advertising and with the right use of keywords and presentation, you’ll reach a large audience.
Finally, posting consistently is vital to an entrepreneur’s success on social media. If you want to generate followers, you need to show that your content is valuable. Try to post at least once a week initially, but updating once a day would be even better. Most of your content should be original, but it’s also good to share posts from other prominent entrepreneurs and regularly interact with followers and influencers.