Reading Books is the Aspiring Entrepreneur’s Secret to Success: Here are Some of the Best

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Trying something new is always a daunting task, especially if it’s a risk you’re taking in your career. There’s the chance you’ll fail, especially if you aren’t prepared to be an entrepreneur. The entire entrepreneurial process is a risk, because you never know if your business will succeed. In school, you weren’t taught the basics of being an entrepreneur, like how to find people to work for you, how to manage the finances of an entire business, or even how to start the business in the first place. You may feel like you don’t know anything, but remind yourself that all entrepreneurs were in your shoes at some point. As an aspiring entrepreneur, one of the most helpful steps you can take for yourself is reading books that can significantly impact your career and push you to accomplish your dreams.

Unshakeable by Tony Robbins

The first book on this list focuses on providing the reader with solid financial advice that will greatly benefit them with their business. Even if you’re a more experienced entrepreneur, this book can be beneficial. Robbins focuses on personal and professional finance managing with advice from experts in the industry. If you feel unsure about the financial aspect of being an entrepreneur, this book solves that issue.

The 7 Habits of Highly Effective People by Stephen R. Covey

A classic, this book first came out in 1989 and has sold over 25 million copies since then. Covey’s book focuses on pushing the reader toward accomplishing their goals and creating a life they love. He leads readers on a journey that helps them identify their true values that can help them achieve their goals. Covey leads his readers toward not only being successful, but also happy.

Grit by Angela Duckworth

To Duckworth, she firmly believes that grit is what it takes to make people stand out and lead them to success in life. Even if you aren’t an entrepreneur, this book can be beneficial, as Duckworth focuses not so much on talent, but the value of hard work. Being an entrepreneur is major hard work, but grit is your secret weapon to making it work.

Be Obsessed or Be Average by Grant Cardone

Cardone is an entrepreneur who achieved significant success and now he wants to share his insight with other people to help them achieve their dreams. He gets his point across to aspiring entrepreneurs; that it’s up to them to make their dreams a reality. As an entrepreneur, you need to set goals and work toward them every day to see true success.

The 4-Hour Workweek by Timothy Ferriss

Almost instantly, Ferriss’s book became a success. This achievement likely happened because he offers valuable advice that entrepreneurs can actually use, as well as using a simple structure of four sections to advise people on the best way to organize their lives and businesses. Ferriss focuses on helping entrepreneurs pursue their passions and how to realistically make it happen.

The Importance of Risk for Entrepreneurs

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People always mention entrepreneurs and taking risks in the same sentence and it’s a given that entrepreneurs are some of the biggest risk-takers when it comes to trying to grow their businesses. To some, taking a huge risk, especially with something as important as a business, is an intimidating prospect. There’s the chance of failure with any risk, which could mean losing your business and financial stability. However, risk could also lead to huge successes; this chance is what makes it a favorite of entrepreneurs. If you’re still skeptical about the importance of risk when it comes to entrepreneurship, read on.

Innovation starts with risk

The reasons risk is so important to entrepreneurs is that true innovation was never accomplished without risk. If you want to achieve true success with your business and smash your goals, you’re going to have to take risks. Some businesses may skate by on doing something they’ve always done or sticking to a stereotypical way of running things, but for many industries, this mindset will not work. Do you just want to have a mediocre business or do you want to be an influencer in your industry, who invents new products and ways of accomplishing tasks?

Your business could have the potential to be a huge success, but you’ll never know until you take the risk. If you currently run your own business, but are afraid to take risks, remember that starting your business in the first place was a risk. Starting any business is a risk, because there’s no guarantee it will succeed.

True entrepreneurs take risks

Like I mentioned, just being an entrepreneur involves taking risks when you start your own business. In addition, it sets the true entrepreneurs apart from those who aren’t sincere about the entrepreneurial journey. If you really want to be an entrepreneur, you’ll need to embrace risk and let it become part of your business strategy. Risk-taking identifies you as a leader and shows other people you’re ready to take charge and make decisions. Someone who’s a follower is willing to let others take the big risks.

Keep your risks calculated

Before you begin taking any kind of risk that comes your way, keep in mind that there’s such a thing as a calculated risk. As an entrepreneur, you need to be smart in your risk-taking. Don’t take a risk that seems completely unlikely to succeed or would tank your business and personal finances if it didn’t go perfectly. The secret to being a great entrepreneur is taking regular calculated risks that move your business along and being able to identify a big risk that’s worth it.

Even if you fail, you learn something

Finally, keep in mind that even if you fail, you can still learn something valuable. It’s important to know how to learn from your mistakes so you can grow as an entrepreneur and as a person. If you take a risk and it fails, acknowledge what went wrong so you don’t make the same mistake again. Instead of pouting over mistakes, learn from them.

6 Ways to Use Social Media as an Entrepreneur

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In a previous blog, I’ve discussed why social media is important for entrepreneurs, so now I’d like to discuss how you can actually use social media to your advantage as an entrepreneur. Social media allows you to compete with much larger companies when you’re first launching your business, because you can connect with consumers through social media platforms and get the word out about your brand, with minimal cost. You won’t have to spend a fortune on marketing and advertising and can instead use that money to better your product or service. Follow these tips for the most effective ways to use social media to help your business.

Create a support system

One of the greatest parts of social media is that it allows you to connect with other people no matter where they live. You’ll be able to find other entrepreneurs and people in your industry that you can begin cultivating relationships with. They might just be starting out like you or maybe they have a lot more experience. Regardless, it’s important to build a support system of people you can learn from, bounce ideas off of, and get advice from. Look for groups to join on social media where people discuss the basics of entrepreneurship and your industry. These groups instantly connect you to many like-minded people.

Connect with your target audience

A huge part of marketing is identifying your target audience and then working to attract their attention. How you get their attention depends on the demographics of your target audience. Luckily, plenty of research has been done on the demographics of social media sites and when are the best times to post on different platforms. Learn who your audience is and what accounts they use and you’ll save yourself a lot of trouble as you begin your social media marketing.

Interact with followers

Consumers love interacting with brands on social media. It makes them feel that the company actually values its customers and listens to their input. Reply to comments your followers make and consider holding a Q&A session or hosting a giveaway. Getting your followers involved on social media makes you and your business seem more familiar and creates interest in your product.

Push your brand

Social media is vital to establishing your brand, whether it’s your personal or professional one. Carefully think about the image you want to convey and craft it. Keep your brand succinct so your followers have consistency. The more familiar your brand becomes and the more often consumers see it, the more likely they are to patronize your business.

Feature new products and services

When you’re releasing a new product or service, use social media to create buzz about it. Post pictures and short blurbs in order to get people interested. Consider creating a short video explaining what’s great about your new service or showing what the new product does. It’s much cheaper than traditional advertising and with the right use of keywords and presentation, you’ll reach a large audience.

Post consistently

Finally, posting consistently is vital to an entrepreneur’s success on social media. If you want to generate followers, you need to show that your content is valuable. Try to post at least once a week initially, but updating once a day would be even better. Most of your content should be original, but it’s also good to share posts from other prominent entrepreneurs and regularly interact with followers and influencers.

The Importance of Social Media for All Entrepreneurs

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If you’re an entrepreneur, it’s vital that you use social media to your advantage. Billions of people around the world use social media every day and it allows users to connect with people on the other side of the planet, who they would never meet in real life. In the same way, it gives businesses an opportunity to connect with consumers in a matter of seconds, if they use smart marketing techniques on social media.

Consumers of all ages use social media and there is a wide variety of platforms that can greatly benefit businesses. Larger companies have seen major success in using social media to market their businesses, so it’s a vital resource for entrepreneurs as well, which studies have already shown. It can be difficult to get your fledgling company on the same level as a well-established business, so learn why social media can help you work toward overcoming this obstacle.

Reach new people

The biggest draw of social media is the ability it gives entrepreneurs to reach new people they would have never had the resources or opportunities to connect with before. In a few seconds, someone on the other side of the world can view your company’s website and order your product or service. If you have a succinct look and carefully plan how to market using social media, you can drastically increase your following and compete with larger and more established companies. With social media, you no longer have to rely on traditional marketing methods to reach large groups of people.

Connect with other entrepreneurs

It’s always important to have support, especially as an entrepreneur who’s just starting out and looking for ways to better establish a business. You likely have questions about how best to launch your business. Some of the best people to ask are other entrepreneurs, whether they have a lot of experience or are at the same point in their careers as you are! Using social media sites like LinkedIn, Beyond, or Opportunity, you’ll find ways to meet other people who are entrepreneurs and determined to succeed like you.

Usually free

Entrepreneurs often need to carefully budget and marketing is usually the last area money can be put into for a newly launched business. With social media, you can use marketing to your advantage without paying much (or often, anything at all) to reach a large group of people. Hashtags, location based searches, and niche sites make it easier to connect to consumers than ever before.

Establishes your brand

Social media is a fantastic way to establish your company’s brand. By creating social media sites, you choose how to present your brand and are in complete control of the content shared from those accounts. Create a logo, tagline, design, and color scheme that you can use on all social media accounts to achieve a uniform look. By regularly updating your social media, you’ll establish your brand and build a following.

Five Highly Effective Business Tips For Entrepreneurs

Five Highly Effective Business Tips For Entrepreneurs | Eddie DovnerNew entrepreneurs who are starting their own businesses are bound to hear a wide variety of different advice. It can be hard to know who to listen to. After all, many of the people offering advice don’t know much about running a company. The key is not to overthink or overanalyze. Here are five simple steps that can lead you to success in your business.

  1. Start with a detailed plan

It is absolutely imperative that you develop an in-depth plan that maps out how you’ll conquer the challenge ahead. Your plan should clearly state your mission, define any opportunities you’ve identified, establish measurable goals, identify your target and set a deadline for each milestone throughout the journey. It’s crucial to have a plan, but it’s also important to be flexible enough accommodate any unforeseen circumstances that may arise.

2) Network, network, network

A business cannot reach success unless the founders are constantly networking. Even after your business reaches new heights, it’s important to continue networking. At the start of your growing company, you’ll need to create your own word-of-mouth until you’ve established your business. Be your own brand ambassador and start your own momentum. Take advantage of the trade shows, events, and networking groups that exist to connect you with other professionals. The connections you make can turn into future mentors, business prospects and strategic partners with the ability to help grow your business.


3) Stay ahead of the curve

Don’t stay focus on the present. To be a successful founder, you’ll need to think beyond the day-to-day. Keep one eye on the future at all times. You’ll need to think about upcoming changes that may happen in your industry. You need to stay focused on the next big thing, or else you will fall behind. If you study business trends enough to be able to anticipate what’s coming next, you will be able to adapt and evolve to the changing environment of the industry.

4) Surround yourself with success-driven people

It’s great to have mentors and strategic partners, but these aren’t the only people you need to associate with in order to reach success. It is equally important that you surround yourself with a solid team. Make sure you build a team with intelligent, driven and talented employees who share your vision. This team can change your business for the better and accelerate its growth. If you hire positive employees who have a can-do attitude, you will be able to foster teamwork in the company culture. If everyone works together, everyone can collectively celebrate their company’s success.

5) Create a healthy work-life balance

As a new business owner, you’re bound to put a lot of time and energy into the company. As difficult it can be, you need to find a healthy work-life balance. Don’t allow your work to dominate your life. If you let this happen, you may lose touch with some of the most important people in your life. Also, make sure you’re taking care of your health and well-being. If you don’t take time for yourself, you’ll get burned out. This will limit how much you’ll be able to achieve.

Starting a business can certainly be challenging. But if you keep these five philosophies in mind, your company is sure to be successful.