Re-establishing and restructuring a company’s culture is a matter of making sure that top management creates the circumstances that allow for behavioral and cultural change within a place. An important step is to rid the company of any practices that erode an employee’s pride in a company, that includes hostile limitations and overzealous regulations. Instead, trust your employees to do the right thing and demonstrate what behaviors are expected by leading by example.
Companies such as Aetna masterfully did an about-face. Challenges with employees, customers and physicians plagued the company in the early 2000s, but they managed to change the culture of the company, which was once known for its tolerance of mediocrity and its suspiciousness of outsiders.
Nowadays, Aetna’s employees are described as enthusiastic and reinvigorated. Simultaneously, the company has seen the financial growth that complements the company’s overall efforts. Building an impressive culture can undermine disasters and it can help create a workforce that’s interested in the company’s peak performance, not just their own paychecks.
Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.