Building an Impressive Culture is Vital for Ongoing Success

Hefty corporations and smaller entrepreneurial outfits differ significantly, but they also have a great deal in common. They both deal with the promotion and sale of goods and services, and they, additionally, are invested in the development of a charming, warm and productive company culture.
Building a company culture that’s strong, close and creative requires a great deal from employees and employers. The size of a company doesn’t necessarily matter, nor budgets or industries. However, behavioral and environmental conditions are important factors that influence creative output, talent attraction and the overall outcome of a company.
There are multiple ways to develop an inspired workspace, particularly when a company is equipped with staff who are deeply engaged and attracted to their projects. However, one has to strike a balance between attracting energetic employees, developing constructive management and composing new strategies to effectively sway a company’s outlook, which effectively strengthens the core of a firm. Additionally, it empowers dedicated professional and improve product output.

Re-establishing and restructuring a company’s culture is a matter of making sure that top management creates the circumstances that allow for behavioral and cultural change within a place. An important step is to rid the company of any practices that erode an employee’s pride in a company, that includes hostile limitations and overzealous regulations. Instead, trust your employees to do the right thing and demonstrate what behaviors are expected by leading by example.

Companies such as Aetna masterfully did an about-face. Challenges with employees, customers and physicians plagued the company in the early 2000s, but they managed to change the culture of the company, which was once known for its tolerance of mediocrity and its suspiciousness of outsiders.

Today, Aetna has changed the conversation, they sought out employees at each level of the company, who helped to devise and input incredible strategy, leading to the design and transformation of a company culture. Because of those changes, Aetna was able to identify some of it’s biggest problems and greatest strengths. Importantly, the head honchos didn’t try to force this change overnight. Also, they didn’t describe their toward an impressive atmosphere as “cultural change,” instead, they continued to preserve the strengths while cutting away weaknesses. They encouraged employees to put customer commitment at the forefront of their minds and quietly worked to rebuild pride.

Nowadays, Aetna’s employees are described as enthusiastic and reinvigorated. Simultaneously, the company has seen the financial growth that complements the company’s overall efforts. Building an impressive culture can undermine disasters and it can help create a workforce that’s interested in the company’s peak performance, not just their own paychecks.


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.