Entrepreneurs: Burn the Midnight Oil, But Don’t Burn Out


Burn the midnight oil while you build your future company, but don’t burn out. Some quit their day jobs while others choose to shoulder the responsibility of full-time work and their new business venture. Deciding whether one should or shouldn’t hold onto a nine-to-five is a deeply personal decision but doing both means knowing how to successfully juggle the passion and the profession.

One important thing that an entrepreneur must do is set daily goals. By setting daily goals you ensure each day is a step toward the future business that you deserve and desire. Plan for the tedious tasks and the big moments by creating to-do lists and logos. Develop a business page, organize marketing ideas, compile a list of potential contacts and generate a catalog of design or campaign ideas. Depending on the type of business you want, there’s a great deal of work to be done, and there’s no point in waiting to start your future. You can aggressively prepare for the life and future of your company before it becomes a real thing.

What’s also very important when creating a business is “giving it your all, but not your everything.” Passion may compel you to put absolutely everything into your project but that’s not necessarily the best avenue. Keeping a full-time job while working means that you’ll have money to invest into your company, lessening the need to take out loans. With that said, look to trusted individuals around you with investments. Seek out the help of friends who can offer you their skills related to legal counseling, website development, marketing, coding, product development and proper research. Seek out the assistance of freelancers, outsourcing as much as you can. If you’re too busy to handle your social media, book your appointments or populate your blogs, find a freelancer or a virtual assistant.

Also, if you must, find a co-founder who can help to share the responsibility, alleviate stress and helping to accomplish goals. You and your co-founder will be able to get twice as much done and you’ll have a sounding board. When seeking a co-founder be sure to find someone who shares the same passions as you, who looks has a set of skills to offer and who you’re very compatible with. Search social media sites, go to industry events and visit networking sites like StartupWeekend, CoFounderLab, and Startup Grind.

Another piece of valuable advice is to avoid distractions. Make sure you set aside time to spend with your loved ones and friends, but if your Netflix or Amazon Prime Video subscription keeps you from doing the work that you must do, then you need to limit your use of it. When you’re working on important projects, steer clear of Facebook and Twitter, stay away from your email, shut off the cell phone and focus wholeheartedly on the work at hand. You’ll boost your productivity, which will help you to one day generate revenue and offer your customers a secure service.

Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.