Branding & Identifying Your Target Market When Starting a Business

Have you ever considered starting your own business? For those who have, I’m sure you’re aware it’s a lot of work. But have you considered how you define your business? Who you hope to reach with your new company? The following are some questions to ask yourself when starting a business that can guide your path to success. Check out these awesome tips to help you get started.

Identify your target market

One of the most important tips for building a startup company is knowing who your target market is. It is extremely important because you will need to find ways to differentiate your company from the other companies out there in the market. You should start out by asking yourself, What will be our demographic range? What will be some of our marketing techniques? Why would someone want to work here? These are all great basic questions to start out with and will help you immensely- especially in the early stages.

Learn your competitors’ brands

Now, like I said before, differentiating yourself from your competitors is very key. How do we this? Well, the first thing you should be doing is a lot of research on your competitors. I know it may sound obvious, but it can be helpful and pay large dividends in the future. When studying your competitors, it can be very useful to see what their strengths and weakness are,  because you can learn to use their weaknesses towards your advantage. Also, you should be asking yourself,  How are these companies different and what are they doing to keep customers from coming back?

Brand personality

Brand personality gives consumers something they can relate to, as well increase brand awareness and popularity. Having a great brand personality should also be on the top of the list for those who are looking to start a company from scratch. When your brand personality is great it allows people to always have positive thoughts about your company as well as encourages them to be a part of your growing company. The more time spent into the brand personality the more attractive your business will be to others. Two key questions to ask yourself within the realm of brand personality are: How can we relate to the customer? How can we make the customer trust us? If you can answer these well, you should be in a good spot.

Define your brand as a “person”

So you should have some good ideas to start with, but once you have collected all the basic ideas you should be starting to decide who your brand is. For example, if your company were a person, who would it be? The answer to this question will vary, but it can be very helpful for you when you’re trying to figure out the feel of your budding company.

While the above are important, these are just a tiny piece in the puzzle that is starting your own successful business. For more information, check out:

Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting and

The Ten Best Apps for Startups

Startup companies are entrepreneurial ventures that come in all sizes and forms; and they’ve been on the rise, particularly as technological advancements have helped to nurture the growth, innovation and ambition of a newly developed company.

Every day, new ideas and applications are conceived to help facilitate the development of these innovative businesses, via apps that provide optimal organization and productivity. Slack, Pushover, Rescue Time and Evernote  have been deemed essential for budding businesses, here are the names of some other tools and apps recently developed that’s helped to make startups and their founders a force to be reckoned with.

Meet, an app released by Sunrise, allows users the quickest way possible to schedule a one-on-one meeting. The time selected by the invitee is automatically added to the calendars of anyone involved in the scheduling.  The sleek app has been deemed “a better way to RSVP.”

Wonder is a research tool, connecting users with researchers who search the web to answer questions that may seem unanswerable. After the researcher is sure that the answer is relevant and accurate, they then forward the response directly to the inbox of a client. This helps startups by removing the need to conduct timely research, and they’ll be provided with coverage that assess every angle of the topic.

Better Error Pages enable the creation of free 404, 500-level, and maintenance pages in as little as a minute. These error pages can be beautiful, and can include support information or a link to the company’s URL. Better Error Pages provides user-friendly templates, and they quickly email all relevant information to the user.

Makerbook is a directory of free resources for creatives. Launched in May 2015, the tool includes a hand-picked list of free resources, helping to connect creative businesses with the services and applications that they truly need.

Design Pitfalls is a free course shared with users via email, educating users on how to skirt usual beginner mistakes when designing a website. David Kadavy authored the free course, which teaches design fundamentals with hackers in mind.

Breather is an app that connects users with a space to make a call, have meetings or unwind at an hourly rate. The posh, private spaces are a delightful alternative to holding a meeting in a loud park or coffee shop.

Trello is an elevated whiteboard app, which is great for managing teams of freelancers, composing a screenplay, or staying organized and transparent when dealing with a team. The app eases communication and facilitates collaboration.

Mailchimp is an email marketing tool, allowing companies an opportunity to create newsletters and manage mailing lists. The customized email templates and the other services make it easier for companies to connect with their chosen audience. Also, it’s free to send up to 12,000 emails monthly to up to 2,000 subscribers.

Dropbox is a popular platform for easy, reliable storage. Not only does Dropbox offer free trials, but the service works across all operating systems and devices.

KanbanFlow, a web-based app, simplifies office communication. With the app, managers can connect with their team, create schedules and upload documents, and the premium version offers a cumulative flow diagram and revision history.