Map to Guide You on Your Entrepreneurial Journey

The entrepreneurial journey The entrepreneurial journey isn’t an easy one for most. It’s an uphill battle that’s marked with landmines, speedbumps, and tire shredders. It’s a course that’s frequently prolonged and it often coincides with other responsibilities: preexisting careers, families, and financial obligations. Nonetheless, these challenges can be countered with business intelligence and aspirations; and it’s met with a need and willingness to develop and drive innovation. There are numerous ways to cultivate behaviors to ensure that you’ll become an influential innovator.

Innovation can be defined as a transformation, metamorphosis, breakthrough, or a process for developing new products, ideas, etc. Pursuing innovation can be established by knowing oneself and knowing the needs or desires of the public. Learning to fulfill basic needs can set entrepreneurs toward a path of creation, development, and success.

With that said, how do you know if your idea is worthy? How do you know that your products or services will be able to accomplish what you’ve set out to accomplish? How do you know if potential clients or buyers will want to acquire your services versus another? Well, you can take a poll or do a survey. Reach out to your potential audience, whether they’re millennials or baby boomers, and find out what they want and what they need. Also, develop a step-by-step map to help you during this journey.

It’s important to recognize resources when creating a new business. It’s imperative that you utilize email marketing, create a social media presence to promote oneself, learn to organize files and photos, and utilize an impressive photo editor to create high quality rich media to display on blogs, sites and within your physical location. Also, it’s necessary that every business recognizes the importance of blogging while utilizing search engine optimization, it’s an incredible way to build a brand, and to engage with customers. Some essential business applications, such as Evernote, Asana, Leadpages, PicMonkey, TimeTrade, Bluehost, Replace Myself, Instant Teleseminar, and Wishlist Member.

When you develop your map, compose it in phases. During the initial phase, establish a marketing strategy while creating goals; create keyword lists and begin the creation process. Begin media contact and conversations, create media objectives, and develop PR strategy and go-to-market position. Fully construct an engagement strategy, create a list of influencers, and begin promoting content and building relationships. The second phase of the map creation involves developing timely and provocative content, track results, refine keywords and create an opportunity to contribute to third-party publications. Furthermore, create a media push, develop materials for outreach, connect with influences, push content toward sites where it can be aggregated and promote all interactions on social media streams.

The final phase of the map creation is to integrate visual content, improve content and optimization, and track results. Lastly, put an emphasis onniche/industry-specific outlets, consistent media outreach and accelerate interactions on feeds.

Utilizing a map can help you to properly maneuver the ragged path to success.


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.

Compassion In Leadership Is More Important Than You Think, Part II

Handshake_(Workshop_Cologne_'06)Read the first part to “Compassion In Leadership Is More Important Than You Think” by clicking here. 

Steve Jobs isn’t the only celebrated visionary who’s been accused of being a tyrant. A new survey reveals that self-oriented bosses are more prevalent than they ever have been. Lynn Taylor, the author of Tame Your Terrible Office Tyrant, conducted a survey in which she commissioned 1,002 adults. The survey found that 86% of Americans felt that bad boss behaviors go unnoticed all too often, and it affects far too many people.

There was also a five-year national study that was very telling with regard to harsh boss behavior. The study compared childish traits in bosses between 2004 and 2009. These traits included being self-oriented, stubborn, overly demanding, and impulsive, as well as having habits like interrupting and throwing tantrums. The result? The “self-oriented” trait increased by 50% to the top spot in those five years. Also, 7 out of 10 Americans said that “bosses and toddlers with too much power act alike.”

Aside from causing emotional unrest, abusive bosses are bad for the physical health of employees, also. A study in the Journal of Occupational and Environmental Medicine researched over 3,100 men over a 10-year period in typical work settings. The result showed that employees with bosses who were inconsiderate, secretive, incompetent, and uncommunicative were 60 percent more likely to suffer heart attacks or other life-threatening conditions. This was just one of any studies showing that bosses who have bad qualities affect the physical health of their employees.

If you are a leader, remember to show compassion to your employees. It may seem that being tough as nails are how to get ahead, but it’s just as important to foster a positive work environment. It is important to do this for the health of your employees and for the benefit of your company. It is easy to crack under pressure, but if leaders have empathy for their employees instead of throwing tantrums, they are much likely to reduce this stress in the future.


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.

Compassion In Leadership Is More Important Than You Think, Part I

640px-Shake_handThose who are in business school or any kind of leadership program will likely learn to lead with their minds. It is a constant belief and teaching that leaders should be rational, tough, and strategic. While it is, of course, important to be diplomatic and use your mind, it is also important to use your heart. There isn’t nearly enough emphasis placed upon the idea of leading with your heart. However, research shows that to be a successful leader, one also needs to show empathy and compassion.

It is easy to think that a coercive style of leading will work. After all, it does often garner results  in the short-term. But it can mean something very negative long-term for your company. Leading this way creates a dissonance between a leader and his or her employees. This leads to a number of toxic emotions in the workplace, such as anxiety, fear, and anger.

It is common to see people in the workplace cracking under pressure and due to the authoritarian style of leadership. These types of leaders also tend to see their job as a competition or a form of warfare. As a result, these people also talk badly about one another. This is evident in politics as well, as we see many politicians criticizing one another and assassinating each other’s characters.

Ray Williams of Psychology Today recently spoke about how nice people actually can succeed. So many people think that the way to command respect is to be brutally harsh, but the reality is that kindness does pay off. Some people say “I don’t like him, but I respect him,” but this expression does not have much truth in relation to long-term success. Steve Jobs, for example, is celebrated by many as a visionary. But it has been stated that he was also a tyrant at times. He often went into fits of rage and took credit for other people’s ideas. He was a brilliant man, but he wasn’t always a very nice one.

Read the second part to “Compassion In Leadership Is More Important Than You Think” by clicking here. 


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.

Entrepreneurs: Burn the Midnight Oil, But Don’t Burn Out

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Burn the midnight oil while you build your future company, but don’t burn out. Some quit their day jobs while others choose to shoulder the responsibility of full-time work and their new business venture. Deciding whether one should or shouldn’t hold onto a nine-to-five is a deeply personal decision but doing both means knowing how to successfully juggle the passion and the profession.

One important thing that an entrepreneur must do is set daily goals. By setting daily goals you ensure each day is a step toward the future business that you deserve and desire. Plan for the tedious tasks and the big moments by creating to-do lists and logos. Develop a business page, organize marketing ideas, compile a list of potential contacts and generate a catalog of design or campaign ideas. Depending on the type of business you want, there’s a great deal of work to be done, and there’s no point in waiting to start your future. You can aggressively prepare for the life and future of your company before it becomes a real thing.

What’s also very important when creating a business is “giving it your all, but not your everything.” Passion may compel you to put absolutely everything into your project but that’s not necessarily the best avenue. Keeping a full-time job while working means that you’ll have money to invest into your company, lessening the need to take out loans. With that said, look to trusted individuals around you with investments. Seek out the help of friends who can offer you their skills related to legal counseling, website development, marketing, coding, product development and proper research. Seek out the assistance of freelancers, outsourcing as much as you can. If you’re too busy to handle your social media, book your appointments or populate your blogs, find a freelancer or a virtual assistant.

Also, if you must, find a co-founder who can help to share the responsibility, alleviate stress and helping to accomplish goals. You and your co-founder will be able to get twice as much done and you’ll have a sounding board. When seeking a co-founder be sure to find someone who shares the same passions as you, who looks has a set of skills to offer and who you’re very compatible with. Search social media sites, go to industry events and visit networking sites like StartupWeekend, CoFounderLab, and Startup Grind.

Another piece of valuable advice is to avoid distractions. Make sure you set aside time to spend with your loved ones and friends, but if your Netflix or Amazon Prime Video subscription keeps you from doing the work that you must do, then you need to limit your use of it. When you’re working on important projects, steer clear of Facebook and Twitter, stay away from your email, shut off the cell phone and focus wholeheartedly on the work at hand. You’ll boost your productivity, which will help you to one day generate revenue and offer your customers a secure service.


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.

3 Things Entrepreneurs With Full-Time Jobs Should Do

Salaryman_asleep_on_the_Tokyo_SubwayDespite everything you’ve read, there are no clear-cut paths that will point you clearly toward your career as an entrepreneur. There’s no instruction manual or guideline that will totally offer you the framework you’ll need to launch and carry your business, that’s particularly true for those who create businesses while holding full-time jobs. With that said, there are thoughtful suggestions, there’s real and comprehensive advice shared by experienced professionals who want nothing more than to see others create boldly and efficiently.

1. Find a Coven of Entrepreneurs

Find a group of peers dedicated to their own ideas and dreams, and develop a symbiotic relationship where you nurture and foster one another’s success. Together, you should support one another, share advice and brainstorm, which will carry you all closer to where you need to be. If you’re having trouble finding a coven and question coworkers and friends about their dreams for personal success, and convert them to hopeful entrepreneurs.

2. Learn Relentlessly

An important part of being a business leader is knowing a great deal about the business industry that you’ll be a part of. That means that you always educating yourself and using the internet and any other means as a resource. Visit the local library, listen to podcasts or audiobooks, read books, find a mentor and hire a coach. Do anything you can to learn everything you can. Do whatever it takes to stay motivated and confident.

3. Respect Your Day Job

No, your day job isn’t your dream job, but that doesn’t mean that it doesn’t deserve your respect or your interest. When you’re at work, show that you appreciate it by doing the best that you can. Even if your job is difficult or stressful, it’s likely that you can find comfort in your friendly co-workers, your comfortable work chair, or the work.

Whatever it may be, focus on that positive, and use that positive to help keep you eye on the prize, Don’t let negative thoughts or negative aspects of the job drag you down. Instead, try to turn the discomfort on its head. Think, In what ways is this company poorly run and how would I correct it if I was in charge? or In what ways can I make sure my employees are comfortable? You should view each negative moment as an opportunity for constructive thinking.


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.