Branding & Identifying Your Target Market When Starting a Business

Have you ever considered starting your own business? For those who have, I’m sure you’re aware it’s a lot of work. But have you considered how you define your business? Who you hope to reach with your new company? The following are some questions to ask yourself when starting a business that can guide your path to success. Check out these awesome tips to help you get started.

Identify your target market

One of the most important tips for building a startup company is knowing who your target market is. It is extremely important because you will need to find ways to differentiate your company from the other companies out there in the market. You should start out by asking yourself, What will be our demographic range? What will be some of our marketing techniques? Why would someone want to work here? These are all great basic questions to start out with and will help you immensely- especially in the early stages.

Learn your competitors’ brands

Now, like I said before, differentiating yourself from your competitors is very key. How do we this? Well, the first thing you should be doing is a lot of research on your competitors. I know it may sound obvious, but it can be helpful and pay large dividends in the future. When studying your competitors, it can be very useful to see what their strengths and weakness are,  because you can learn to use their weaknesses towards your advantage. Also, you should be asking yourself,  How are these companies different and what are they doing to keep customers from coming back?

Brand personality

Brand personality gives consumers something they can relate to, as well increase brand awareness and popularity. Having a great brand personality should also be on the top of the list for those who are looking to start a company from scratch. When your brand personality is great it allows people to always have positive thoughts about your company as well as encourages them to be a part of your growing company. The more time spent into the brand personality the more attractive your business will be to others. Two key questions to ask yourself within the realm of brand personality are: How can we relate to the customer? How can we make the customer trust us? If you can answer these well, you should be in a good spot.

Define your brand as a “person”

So you should have some good ideas to start with, but once you have collected all the basic ideas you should be starting to decide who your brand is. For example, if your company were a person, who would it be? The answer to this question will vary, but it can be very helpful for you when you’re trying to figure out the feel of your budding company.

While the above are important, these are just a tiny piece in the puzzle that is starting your own successful business. For more information, check out: http://www.entrepreneur.com/article/253750#sec


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.