Creating impressive content isn’t nearly enough. While establishing creative and remarkable content is a vital step in blogging, but it’s not the end-all and be-all. In fact, it’s far from it. Creating new and organic material is only the first step. Yes, Google and other search engine crave good content, but these services also crave diverse, shareable, and compelling content that begs to be acknowledged.
When creating blogs, the idea isn’t to reinvent the wheel. Rather it’s to steer it somewhere that it seldom goes. Try to invent something that has popular appeal, but a unique idea. This makes it easier to replicate the success of others, while able to surprise the public with interesting thoughts, emotion, and vitality. Connecting with users in a way that evokes anger, sadness, disgust, fear, or surprise can make a piece of writing more attractive because it offers a perspective or a decided opinion.
There are several paths available to bloggers who want to create content that’s significant and valuable. One way to do that is to write toward a global audience, which can be accomplished by fashioning culturally-rooted content that’s attractive to a marketer, Discussing culturally relevant topics and items, such as holidays and the foods that are attached to those holidays. Also, depending on the goals of your campaign, you can post translated editions of your blog that’s relevant to specific target groups. When translating the blog, go through the trouble of combing through colloquialisms, swap out photos, and choose appropriate references.
What’s also important is knowing what one shouldn’t write about. For instance, bloggers should steer clear of seasonal references. While localized content is essential for creating content that speaks to a population, seasonality limits relevance and outreach, Also, create a content strategy that drives organic traffic is rooted in an ability to develop a pattern of frequency that’s tailored toward a specific audience and utilizes important eye-grabbing keywords.
The go-to recipe for creating this all important content is to understand the persona and behaviors of your readers and to engage with them. You have to identify demographics and identifiers. You should create a keyword list that comprising of terms frequently searched by your audience. You do this by knowing your niche and advancing your knowledge of longtail keywords typically utilized by your audience. Also, identify content desired by target audiences, utilizing common types of content: visuals, blogging, email, social media, webinars, audio, and videos.
Give your own brand style and personality, which will help it to stand out among others. Others tend to gravitate toward content that demonstrates high energy. Develop a content schedule that encourages dependency. For this to happen you should develop a posting calendar, which will engage the organic, slow and systematic growth. If you need help generating new ideas, try brainstorming with others, read books, question basic assumptions,take a contrarian view, interview others, create a conceptual story, and acknowledge the value in strategy and design.
Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.