6 Ways to Use Social Media as an Entrepreneur

Person using a tablet and social media to share images at a desk, image used for Edward Eddie Dovner blog on how entrepreneurs can use social media

In a previous blog, I’ve discussed why social media is important for entrepreneurs, so now I’d like to discuss how you can actually use social media to your advantage as an entrepreneur. Social media allows you to compete with much larger companies when you’re first launching your business, because you can connect with consumers through social media platforms and get the word out about your brand, with minimal cost. You won’t have to spend a fortune on marketing and advertising and can instead use that money to better your product or service. Follow these tips for the most effective ways to use social media to help your business.

Create a support system

One of the greatest parts of social media is that it allows you to connect with other people no matter where they live. You’ll be able to find other entrepreneurs and people in your industry that you can begin cultivating relationships with. They might just be starting out like you or maybe they have a lot more experience. Regardless, it’s important to build a support system of people you can learn from, bounce ideas off of, and get advice from. Look for groups to join on social media where people discuss the basics of entrepreneurship and your industry. These groups instantly connect you to many like-minded people.

Connect with your target audience

A huge part of marketing is identifying your target audience and then working to attract their attention. How you get their attention depends on the demographics of your target audience. Luckily, plenty of research has been done on the demographics of social media sites and when are the best times to post on different platforms. Learn who your audience is and what accounts they use and you’ll save yourself a lot of trouble as you begin your social media marketing.

Interact with followers

Consumers love interacting with brands on social media. It makes them feel that the company actually values its customers and listens to their input. Reply to comments your followers make and consider holding a Q&A session or hosting a giveaway. Getting your followers involved on social media makes you and your business seem more familiar and creates interest in your product.

Push your brand

Social media is vital to establishing your brand, whether it’s your personal or professional one. Carefully think about the image you want to convey and craft it. Keep your brand succinct so your followers have consistency. The more familiar your brand becomes and the more often consumers see it, the more likely they are to patronize your business.

Feature new products and services

When you’re releasing a new product or service, use social media to create buzz about it. Post pictures and short blurbs in order to get people interested. Consider creating a short video explaining what’s great about your new service or showing what the new product does. It’s much cheaper than traditional advertising and with the right use of keywords and presentation, you’ll reach a large audience.

Post consistently

Finally, posting consistently is vital to an entrepreneur’s success on social media. If you want to generate followers, you need to show that your content is valuable. Try to post at least once a week initially, but updating once a day would be even better. Most of your content should be original, but it’s also good to share posts from other prominent entrepreneurs and regularly interact with followers and influencers.

The Importance of Social Media for All Entrepreneurs

Man sitting and looking at his phone, image used for Eddie Dovner blog on why social media is important for all entrepreneurs

If you’re an entrepreneur, it’s vital that you use social media to your advantage. Billions of people around the world use social media every day and it allows users to connect with people on the other side of the planet, who they would never meet in real life. In the same way, it gives businesses an opportunity to connect with consumers in a matter of seconds, if they use smart marketing techniques on social media.

Consumers of all ages use social media and there is a wide variety of platforms that can greatly benefit businesses. Larger companies have seen major success in using social media to market their businesses, so it’s a vital resource for entrepreneurs as well, which studies have already shown. It can be difficult to get your fledgling company on the same level as a well-established business, so learn why social media can help you work toward overcoming this obstacle.

Reach new people

The biggest draw of social media is the ability it gives entrepreneurs to reach new people they would have never had the resources or opportunities to connect with before. In a few seconds, someone on the other side of the world can view your company’s website and order your product or service. If you have a succinct look and carefully plan how to market using social media, you can drastically increase your following and compete with larger and more established companies. With social media, you no longer have to rely on traditional marketing methods to reach large groups of people.

Connect with other entrepreneurs

It’s always important to have support, especially as an entrepreneur who’s just starting out and looking for ways to better establish a business. You likely have questions about how best to launch your business. Some of the best people to ask are other entrepreneurs, whether they have a lot of experience or are at the same point in their careers as you are! Using social media sites like LinkedIn, Beyond, or Opportunity, you’ll find ways to meet other people who are entrepreneurs and determined to succeed like you.

Usually free

Entrepreneurs often need to carefully budget and marketing is usually the last area money can be put into for a newly launched business. With social media, you can use marketing to your advantage without paying much (or often, anything at all) to reach a large group of people. Hashtags, location based searches, and niche sites make it easier to connect to consumers than ever before.

Establishes your brand

Social media is a fantastic way to establish your company’s brand. By creating social media sites, you choose how to present your brand and are in complete control of the content shared from those accounts. Create a logo, tagline, design, and color scheme that you can use on all social media accounts to achieve a uniform look. By regularly updating your social media, you’ll establish your brand and build a following.

Entrepreneurial Education Taught During Formative Years Promise a Successful Future, Lucrative Economy

Lemonade StandEntrepreneurship taught during a child’s formative years can inspire youth and seed the earth. An early start. with regards to entrepreneurial education, is the best way to create a diverse lot of creative, dynamic thinkers, and consequently, fruitful startups. Additionally, teaching entrepreneurship at the primary level is the best way to ensure a confident, stable economy for the nation’s future. This education can take place at school or at home.

Some have proposed the radical, ambitious, and impassioned notion of teaching entrepreneurship at the primary level, which would be a keen way to acquaint children with the concept of commerce, leadership, acumen, skill building, and collaboration at an early age. This fosters winning attitudes, innovation, and creates a globally skilled workforce. This idea is an incredible one, helping to equip young people with diverse backgrounds with everything they’ll need to one day start, grow, and properly run a success.

Educating the public about the promises of creating businesses and building enterprises has always done a great deal in the way of inspiring new campaigns and ideas, and ultimately sparking job creation. Electing to educate young people in this way, as early on as possible, can only foster success and growth. Entrepreneurship is a vital tool, and teaching fundamental aspects of it will better able young Americans to hone the pitch process for the proper delivery of ideas and concepts to impress inevitable prospective experts and investors.  

Empowering children early on will have positive, yet unforeseen global impact, affecting all industries and issues, including global warming, national infrastructure, poverty, alternative energy solutions, and investment in human capital, No matter the decided enterprise, entrepreneurs can create businesses that generate consumer demand and products, engaging with users via new technology and ‘on the ground’ resources.

Teaching children these important skills will bolster confidence and increase the likelihood of long-term success. This can be done by brainstorming business ideas with children, encouraging children to launch small projects (ex. lemonade stand, garage sale, and peddling handmade good), giving children the opportunity to lead fun activities, creating opportunities for wealth accumulation, teaching children to be respectful, educating children on the importance of learning from mistakes, motivating children to observe advertisements, asking children to identify and define their goals, offering children the opportunity to earn money for completing chores, and praising children when they’re able to adjust and problem solve when there is a distressful setback.

Young people have an incredible ability for absorption, which can be easily noted when they’re learning languages and learning to differentiate between positive and negative stimuli. Equipped with these and many other skills, you people have all the resources required to pursue business endeavors, In fact, there are a number of charming examples of children and adolescents who’ve launched their own businesses, including serial technology entrepreneur and philanthropist Mark Bao. Also, entrepreneurs Farrhad Acidwalla, Adam Horwitz, Leanna Archer, Robert Nay, Moziah Bridges, Nick D’Aloisio, and Anshul Samar.

These are examples of children who recognize the value of team building, leadership, marketing, independence, and responsibility.  They’ve been educated in the ways of goal actualization, opportunity recognition,  financial literacy, creative inspiration, resilience, communication, consumerism, and philanthropy.  While teaching these young people about business acumen, investments, and financial growth, it’s also paramount that young people are educated on the value of philanthropy on the personal and corporate level. Developing a willingness and urge to help others benefits the giver and the receiver. For the giver, they learn the importance of remaining humble while reaping the benefits of the intrinsic gains of giving to a charity or important cause.

The cliche is true, children are the future and they wield the incredible ability to create lives that are motivated by confidence, social intelligence, and financial comprehension. Functional skills can be gained immediately when teaching entrepreneurship and holding a financial conversation. You can help your child open a checking account, assist your child in setting financial goals, discuss funding higher education, and encourage your child to take on a part-time job, if appropriate.

Teach children to be action-oriented, to access resilience, to have conviction, and to pursue opportunities where they’ll be able to engage with businesses within their community to observe how functioning business are run. Entrepreneurship can be taught like any other course in school, but what’s most important is that aspects of it are perpetually reinforced, leading to the business development and the creation of jobs.


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.