6 Ways to Use Social Media as an Entrepreneur

Person using a tablet and social media to share images at a desk, image used for Edward Eddie Dovner blog on how entrepreneurs can use social media

In a previous blog, I’ve discussed why social media is important for entrepreneurs, so now I’d like to discuss how you can actually use social media to your advantage as an entrepreneur. Social media allows you to compete with much larger companies when you’re first launching your business, because you can connect with consumers through social media platforms and get the word out about your brand, with minimal cost. You won’t have to spend a fortune on marketing and advertising and can instead use that money to better your product or service. Follow these tips for the most effective ways to use social media to help your business.

Create a support system

One of the greatest parts of social media is that it allows you to connect with other people no matter where they live. You’ll be able to find other entrepreneurs and people in your industry that you can begin cultivating relationships with. They might just be starting out like you or maybe they have a lot more experience. Regardless, it’s important to build a support system of people you can learn from, bounce ideas off of, and get advice from. Look for groups to join on social media where people discuss the basics of entrepreneurship and your industry. These groups instantly connect you to many like-minded people.

Connect with your target audience

A huge part of marketing is identifying your target audience and then working to attract their attention. How you get their attention depends on the demographics of your target audience. Luckily, plenty of research has been done on the demographics of social media sites and when are the best times to post on different platforms. Learn who your audience is and what accounts they use and you’ll save yourself a lot of trouble as you begin your social media marketing.

Interact with followers

Consumers love interacting with brands on social media. It makes them feel that the company actually values its customers and listens to their input. Reply to comments your followers make and consider holding a Q&A session or hosting a giveaway. Getting your followers involved on social media makes you and your business seem more familiar and creates interest in your product.

Push your brand

Social media is vital to establishing your brand, whether it’s your personal or professional one. Carefully think about the image you want to convey and craft it. Keep your brand succinct so your followers have consistency. The more familiar your brand becomes and the more often consumers see it, the more likely they are to patronize your business.

Feature new products and services

When you’re releasing a new product or service, use social media to create buzz about it. Post pictures and short blurbs in order to get people interested. Consider creating a short video explaining what’s great about your new service or showing what the new product does. It’s much cheaper than traditional advertising and with the right use of keywords and presentation, you’ll reach a large audience.

Post consistently

Finally, posting consistently is vital to an entrepreneur’s success on social media. If you want to generate followers, you need to show that your content is valuable. Try to post at least once a week initially, but updating once a day would be even better. Most of your content should be original, but it’s also good to share posts from other prominent entrepreneurs and regularly interact with followers and influencers.

The Importance of Social Media for All Entrepreneurs

Man sitting and looking at his phone, image used for Eddie Dovner blog on why social media is important for all entrepreneurs

If you’re an entrepreneur, it’s vital that you use social media to your advantage. Billions of people around the world use social media every day and it allows users to connect with people on the other side of the planet, who they would never meet in real life. In the same way, it gives businesses an opportunity to connect with consumers in a matter of seconds, if they use smart marketing techniques on social media.

Consumers of all ages use social media and there is a wide variety of platforms that can greatly benefit businesses. Larger companies have seen major success in using social media to market their businesses, so it’s a vital resource for entrepreneurs as well, which studies have already shown. It can be difficult to get your fledgling company on the same level as a well-established business, so learn why social media can help you work toward overcoming this obstacle.

Reach new people

The biggest draw of social media is the ability it gives entrepreneurs to reach new people they would have never had the resources or opportunities to connect with before. In a few seconds, someone on the other side of the world can view your company’s website and order your product or service. If you have a succinct look and carefully plan how to market using social media, you can drastically increase your following and compete with larger and more established companies. With social media, you no longer have to rely on traditional marketing methods to reach large groups of people.

Connect with other entrepreneurs

It’s always important to have support, especially as an entrepreneur who’s just starting out and looking for ways to better establish a business. You likely have questions about how best to launch your business. Some of the best people to ask are other entrepreneurs, whether they have a lot of experience or are at the same point in their careers as you are! Using social media sites like LinkedIn, Beyond, or Opportunity, you’ll find ways to meet other people who are entrepreneurs and determined to succeed like you.

Usually free

Entrepreneurs often need to carefully budget and marketing is usually the last area money can be put into for a newly launched business. With social media, you can use marketing to your advantage without paying much (or often, anything at all) to reach a large group of people. Hashtags, location based searches, and niche sites make it easier to connect to consumers than ever before.

Establishes your brand

Social media is a fantastic way to establish your company’s brand. By creating social media sites, you choose how to present your brand and are in complete control of the content shared from those accounts. Create a logo, tagline, design, and color scheme that you can use on all social media accounts to achieve a uniform look. By regularly updating your social media, you’ll establish your brand and build a following.

Establishing Creative and Remarkable Content for Business Sites

woman-865111_960_720Creating impressive content isn’t nearly enough. While establishing creative and remarkable content is a vital step in blogging, but it’s not the end-all and be-all. In fact, it’s far from it. Creating new and organic material is only the first step. Yes, Google and other search engine crave good content, but these services also crave diverse, shareable, and compelling content that begs to be acknowledged.

When creating blogs, the idea isn’t to reinvent the wheel. Rather it’s to steer it somewhere that it seldom goes. Try to invent something that has popular appeal, but a unique idea. This makes it easier to replicate the success of others, while able to surprise the public with interesting thoughts, emotion, and vitality. Connecting with users in a way that evokes anger, sadness, disgust, fear, or surprise can make a piece of writing more attractive because it offers a perspective or a decided opinion.

There are several paths available to bloggers who want to create content that’s significant and valuable. One way to do that is to write toward a global audience, which can be accomplished by fashioning culturally-rooted content that’s attractive to a marketer, Discussing culturally relevant topics and items, such as holidays and the foods that are attached to those holidays. Also, depending on the goals of your campaign, you can post translated editions of your blog that’s relevant to specific target groups. When translating the blog, go through the trouble of combing through colloquialisms, swap out photos, and choose appropriate references.


What’s also important is knowing what one 
shouldn’t write about. For instance, bloggers should steer clear of seasonal references. While localized content is essential for creating content that speaks to a population, seasonality limits relevance and outreach, Also, create a content strategy that drives organic traffic is rooted in an ability to develop a pattern of frequency that’s tailored toward a specific audience and utilizes important eye-grabbing keywords.

The go-to recipe for creating this all important content is to understand the persona and behaviors of your readers and to engage with them. You have to identify demographics and identifiers. You should create a keyword list that comprising of terms frequently searched by your audience. You do this by knowing your niche and advancing your knowledge of longtail keywords typically utilized by your audience. Also, identify content desired by target audiences, utilizing common types of content: visuals, blogging, email, social media, webinars, audio, and videos.

Give your own brand style and personality, which will help it to stand out among others. Others tend to gravitate toward content that demonstrates high energy. Develop a content schedule that encourages dependency. For this to happen you should develop a posting calendar, which will engage the organic, slow and systematic growth. If you need help generating new ideas, try brainstorming with others, read books, question basic assumptions,take a contrarian view, interview others, create a conceptual story, and acknowledge the value in strategy and design.


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.

Map to Guide You on Your Entrepreneurial Journey

The entrepreneurial journey The entrepreneurial journey isn’t an easy one for most. It’s an uphill battle that’s marked with landmines, speedbumps, and tire shredders. It’s a course that’s frequently prolonged and it often coincides with other responsibilities: preexisting careers, families, and financial obligations. Nonetheless, these challenges can be countered with business intelligence and aspirations; and it’s met with a need and willingness to develop and drive innovation. There are numerous ways to cultivate behaviors to ensure that you’ll become an influential innovator.

Innovation can be defined as a transformation, metamorphosis, breakthrough, or a process for developing new products, ideas, etc. Pursuing innovation can be established by knowing oneself and knowing the needs or desires of the public. Learning to fulfill basic needs can set entrepreneurs toward a path of creation, development, and success.

With that said, how do you know if your idea is worthy? How do you know that your products or services will be able to accomplish what you’ve set out to accomplish? How do you know if potential clients or buyers will want to acquire your services versus another? Well, you can take a poll or do a survey. Reach out to your potential audience, whether they’re millennials or baby boomers, and find out what they want and what they need. Also, develop a step-by-step map to help you during this journey.

It’s important to recognize resources when creating a new business. It’s imperative that you utilize email marketing, create a social media presence to promote oneself, learn to organize files and photos, and utilize an impressive photo editor to create high quality rich media to display on blogs, sites and within your physical location. Also, it’s necessary that every business recognizes the importance of blogging while utilizing search engine optimization, it’s an incredible way to build a brand, and to engage with customers. Some essential business applications, such as Evernote, Asana, Leadpages, PicMonkey, TimeTrade, Bluehost, Replace Myself, Instant Teleseminar, and Wishlist Member.

When you develop your map, compose it in phases. During the initial phase, establish a marketing strategy while creating goals; create keyword lists and begin the creation process. Begin media contact and conversations, create media objectives, and develop PR strategy and go-to-market position. Fully construct an engagement strategy, create a list of influencers, and begin promoting content and building relationships. The second phase of the map creation involves developing timely and provocative content, track results, refine keywords and create an opportunity to contribute to third-party publications. Furthermore, create a media push, develop materials for outreach, connect with influences, push content toward sites where it can be aggregated and promote all interactions on social media streams.

The final phase of the map creation is to integrate visual content, improve content and optimization, and track results. Lastly, put an emphasis onniche/industry-specific outlets, consistent media outreach and accelerate interactions on feeds.

Utilizing a map can help you to properly maneuver the ragged path to success.


Eddie Dovner is an entrepreneur, inventor, and CEO who is based in West Palm Beach, Florida. Learn more about Eddie Dovner by visiting his pages on LinkedIn, Twitter, and SlideShare. Also, please learn more by visiting EdwardDovner.org and EddieDovner.com.